Roxanne Quimby, co-founder and CEO of personal-care
product maker Burt's Bees, has her sights set on
making the Burt's Bees brand widely recognized by
consumers while maintaining the values for which
the company has become known.
All of the products
are made with natural ingredients, and the packaging
is as environment-friendly as possible. Think Colgate
with an earthy-crunchy emphasis, says
Quimby .
Besides its signature product, beeswax lip balm, Burt's Bees
sells some 142 items, including the Baby
Bee line
of infant-care products, bath
and body, lip
care, hand and
foot care, men's
grooming, natural
remedies and travel
and sample kit products, among others.
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